Big Media: Nudging better quality, more creativity

One of our partners

Twaweza's media framework partnerships are an attempt to strengthen media by creating incentives that reward quality and diversity, rather than reproduce input-driven approaches such as training journalists that have had mixed success at best. The Twaweza approach seeks partnerships with large media companies on a win-win basis, at the intersection of the media house and Twaweza interests, so that they are not seen as externally imposed. With each media company, about 12-15 different programs are identified and specific targets are set for improvement of each program (e.g. the nightly news,... Read more...