Masoko: Engaging citizens through experiential marketing

One of our partners

Twaweza partnered with Masoko, a leading 'experiential' marketing company, to distribute popular materials and show films across about a third of Tanzania. Masoko, at their initiative, distributed Twaweza materials free of charge by piggybacking them on marketing visits they were doing for commercial companies, using specially designed trucks with platforms for staging shows and showing films. The Masoko facilitators then engage audiences of between 800-2000 at a time with entertainment and discussion of the issues raised in the materials, with a staff person assigned to record feedback. At... Read more...