Have you ever seen a Tamasha booklet?

To increase citizens’ awareness about the issues in health, education and water and call for their active role in monitoring service delivery, Twaweza produced six million booklets together with Tamasha, a Tanzanian civil society organization focused on youth. The booklets presented stories about young people’s experiences of service delivery and how they had overcome local challenges using their own initiative. The back page also promoted a competition that Twaweza initiated on behalf of the Government. The competition sought views, from students in particular, on the role that citizens can play in helping to improve these sectors.

Twaweza distributed these booklets to 9,939 primary schools via East African Movers Logistics (EAML). These booklets were also distributed through newspapers, street marketing companies and Twaweza partners to ensure maximum reach.

Key Findings:

  • Among the respondents contacted, 99% distributed the booklets in their school.
  • 93% of respondents had seen the booklets in use during classes at their school.
  • 31% of recipients named Kodi ya Mimba as their favorite booklet.

Because of the dearth of materials in schools, we thought that schools would be an effective space to distribute the booklets which specifically target young people. And the monitoring exercise has borne this out – we successfully reached schools and found that the booklets were used. What needs greater refinement moving forward is the purpose or intended effects of the booklets.

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Authors: Varja Lipovsek



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