Opinion polls in Kenya | Are people listening?

Prior to the launch of Sauti za Wanananchi in Kenya, Twaweza carried out a study to examine the Kenyan polling market, and to establish the potential of Sauti za Wananachi as a platform for regular citizen feedback on critical emerging issues in Kenya. This report highlights the key findings of this formative study.

The overarching study objectives were to:

  1. Map out the key players, information and knowledge brokers and intermediaries that are critical in terms of influencing the use of opinion poll data in decision making.
  2. Explore the perceptions and views of opinion makers, data intermediaries and policy makers on citizen opinion polls, including
  3. Are there any polices, guidelines and procedures especially within government (National and County) that seek to mainstream opinion polls into decision making.
  4. To what extent do opinion polls contribute to public dialogue, and policy and decision making in Kenya currently
  5. Investigate the current practices, beliefs, barriers, and motivations in regards to the use of opinion polls data in governance, policy and decision making.

In the longer run – over a period of two years – we want to understand whether Sauti za Wananchi, as a representation of the voices of Kenyan citizens, injects evidence into public (media) debate and/or policy planning, as well as promotes the government’s own use of independent data as an assessment of its own performance.

To find out more, read the brief

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